Qiddiya
Andrew Mallery is an accomplished executive with extensive experience in motorsports and automotive operations. Currently serving as the Executive Director of Motorsports at Qiddiya, a major developmental project near Riyadh, Andrew Mallery oversees strategic initiatives in a transformative environment. Previously, Andrew held multiple leadership roles at Mercedes-Benz in the UK, including Operations Director for Mercedes-Benz World, where responsibility encompassed long-term commercial strategy, operations, and customer experience. Andrew Mallery also played a significant role in the marketing strategy and overall P&L management for various Mercedes-Benz facilities and programs. Earlier in the career, Andrew contributed to the development of business and product strategies at Silverstone Circuits Ltd and UBM plc. Academic credentials include a Post Graduate Diploma in Business Management from the University of Bristol and a BEng (Hons) in Environmental Engineering from London South Bank University.
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Qiddiya
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Qiddiya Investment Company (QIC) is driving the development of Qiddiya, the capital of Entertainment, Sports and Culture. As a core tenet of Vision 2030, Qiddiya has a dual economic and social purpose: to advance economic diversification and unlock new professional pathways while enriching lives of youth in the Kingdom.