Qiddiya
Ghada Althukair is a seasoned marketing professional with significant experience in performance marketing and digital strategy. Currently serving as a Senior Associate in Performance Marketing at Qiddiya since December 2023, Ghada previously held the position of Senior Marketing Specialist at Zid from May 2022 to November 2023, focusing on the Mazeed B2C initiative. Prior to that, Ghada was both Marketing Team Lead and Marketing Specialist at BLLOR Marketing and Advertising from December 2020 to April 2022. Ghada holds a Bachelor's degree from King Saud University, completed between 2014 and 2019, and a High School Diploma in Sciences from Najd National Schools.
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Qiddiya
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Qiddiya Investment Company (QIC) is driving the development of Qiddiya, the capital of Entertainment, Sports and Culture. As a core tenet of Vision 2030, Qiddiya has a dual economic and social purpose: to advance economic diversification and unlock new professional pathways while enriching lives of youth in the Kingdom.