Qiddiya
Layne Howarth has extensive experience in marketing, working at companies such as Qiddiya, Mirvac, Scenic, and British Land. Layne has managed national marketing and customer strategies for various real estate projects and assets. Layne has a background in financial services marketing as well. Their education includes O Levels from Cranford House School for Girls and A Levels from The Henley College.
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Qiddiya
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Qiddiya Investment Company (QIC) is driving the development of Qiddiya, the capital of Entertainment, Sports and Culture. As a core tenet of Vision 2030, Qiddiya has a dual economic and social purpose: to advance economic diversification and unlock new professional pathways while enriching lives of youth in the Kingdom.