Qlik
Balakumar P is a seasoned marketing automation developer with extensive experience in the field, currently serving as a Senior Marketing Automation Developer at Qlik since January 2021. Prior to this role, Balakumar worked at Verticurl (a WPP Company) from May 2016 to January 2021, initially as a Marketing Technology Associate and progressing to Senior Marketing Technology Specialist. Proficient in tools such as Marketo, Eloqua, and Salesforce CRM, Balakumar has a solid educational foundation with a Bachelor of Engineering (B.E.) in Electrical, Electronics, and Communications Engineering from SNS College of Technology, obtained between 2012 and 2016.
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Qlik
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Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. A private SaaS company, Qlik offers an Active Intelligence platform, delivering end-to-end, real-time data integration and analytics cloud solutions to close the gaps between data, insights and action. By transforming data into Active Intelligence, businesses can drive better decisions, improve revenue and profitability, and optimize customer relationships. Qlik serves more than 38,000 active customers in over 100 countries.