J

Jorge

Founder & Chief Data Scientist at Quality Analytics

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Quality Analytics

"Optimize your TV and Radio broadcast schedule just like digital campaigns"- We measure actions not audiences.At Quality Analytics, we believe that ratings estimates are not meaningful enough to predict advertising outcomes, especially when sourced from multiple reporting systems. Direct response (DRTV) marketers need a smarter way tobuy and sell television and radio broadcast, cable, satellite ad spots - whether they be national or local - combined. Actions, like customer website visits or E-commerce transactions are a better metric on which to optimize.KEY FEATURES:- Visual Proof of Accuracy- No Coding Required Free Trial- Historical Attribution- Local & National Attribution


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