Deb Adair

Chief Executive Officer at QM Quality Matters

Deb Adair is the Executive Director at QM Quality Matters, a leader in quality assurance for online education. With a Ph.D in Management from the University of Arizona, Deb has extensive experience in the field and serves as the President of INQAAHE and has held various advisory roles in education-related organizations.

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QM Quality Matters

Quality Matters (QM) is the global organization leading quality assurance in online and innovative digital teaching and learning environments. It provides a scalable quality assurance system for online and blended learning used within and across organizations. When you see QM Certification Marks on courses or programs, it means they have met QM Course Design Standards or QM Program Review Criteria in a rigorous review process. A member-based non-profit organization, QM is one of the largest providers of assessed professional development for online faculty. While many organizations offer “sit and get” webinars or issue certificates of completion for lightly-facilitated workshops, QM courses and workshops feature rigorous assessments and robust facilitation. This professional development supports QM quality assurance at the member organization and throughout the QM community.


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