Annika Erickson

Annika Erickson is a seasoned marketing professional with extensive experience in digital and integrated marketing strategies. As a Senior Integrated Marketing Manager at Qualtrics, Annika defined and executed high-impact brand campaigns, significantly contributing to revenue generation. Previous roles at Qualtrics included Senior Digital Marketing Manager and Senior Conversion Rate Optimization Manager, where Annika achieved notable improvements in campaign performance and user engagement. At Cotopaxi, Annika served as a Digital Marketing Specialist, implementing successful marketing campaigns and innovative growth channels. Annika's career began at MRM // McCann Salt Lake City, where responsibilities included managing email campaigns and conducting competitive audits. In addition to professional experience, Annika holds an Honors degree in Marketing from the University of Utah and studied Italian language and art history at Brigham Young University.