Qualtrics
Zig Serafin is the CEO of Qualtrics, a subsidiary of SAP.
Zig joined Qualtrics in 2016 as COO and was promoted to CEO in 2020. Before that, Zig was a Corporate Vice President at Microsoft.
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Qualtrics
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Qualtrics Experience Management (XM) is the only software platform that helps brands continually assess the quality of their four core experiences—customers, employees, products, and brands. With Qualtrics XM, organizations can be at every meaningful touchpoint, for every experience, and predict which changes will resonate most with stakeholders.