Quantive
Kristen van de Graaff is a seasoned professional with extensive experience in business development and sales leadership. Currently serving as VP of Global Business Development at Quantive, Kristen has successfully led the development and re-launch of the BDR/SDR program, improved data accuracy, and fostered cross-functional collaboration between sales and marketing teams. Previous roles include Vice President of Sales at Washington Speakers Bureau and Executive Account Manager at PR Newswire, alongside experience as Client Services Manager at US Newswire. Kristen holds a Bachelor of Arts in Communication and Media Studies from The Catholic University of America.
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Quantive
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Quantive (formerly Gtmhub) is the world’s leading Strategy Execution Platform based on the OKR management methodology. By embedding strategic context, priorities, and progress into the day-to-day, Quantive creates organizations that excel at execution. With over 2,000 global customers across enterprises, not-for-profits, startups, and governments,Quantive helps today's businesses accelerate growth and transformational change by creating better visibility and organizational alignment.