Quintessential
Lisa Rhorer is a highly experienced marketing professional with a robust background in digital marketing and e-commerce within the wine and hospitality industries. Currently serving as the Director of Digital Marketing & E-Commerce at Quintessential Wines since January 2022, Rhorer drives omnichannel growth and consumer engagement for a multi-brand portfolio. Previous roles include Director of E-Commerce & Digital Marketing at The Wine Spectrum, DTC Marketing Manager at Constellation Brands, and Consumer Marketing Manager at Lynmar Estate, among others. Rhorer's extensive experience spans brand management, digital strategy, and customer engagement, with notable achievements in growing revenue and enhancing customer experiences. Rhorer holds a Bachelor of Arts in Journalism from the University of Colorado Boulder and certifications from the Court of Master Sommeliers and the Wine & Spirit Education Trust.
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Quintessential
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Headquartered in Napa, California—Quintessential is a leading fine wine importer, marketer and sales company exclusively representing family-owned wineries. An early champion of multi-generational producers, Quintessential values expressions of celebrated terroir from around the world. Led by father and son, Steve Sr. and Dennis Kreps, the global portfolio now includes 27 dynamic families with 37 wineries.