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Irena Dautovic

Senior Media Optimization Manager at PIA Advertising

Irena Dautovic is a seasoned marketing professional with extensive experience in digital media and campaign optimization. Currently serving as Senior Media Optimization Manager at PIA Advertising since September 2018, Irena previously held roles as Media Optimization Manager and Digital Account Executive at Degordian, where Irena crafted and executed campaigns across major social media platforms and managed Google advertising initiatives. Earlier career highlights include account management at Grey Group, where Irena led website design projects and digital PR campaigns, and foundational roles at Mosaic Advertising Agency and Marko Transport d.o.o. Irena holds a Master's degree in Marketing Management from the Faculty of Organizational Sciences, University of Belgrade, and a Graphic Arts and Design degree from the Faculty of Arts and Design.

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PIA Advertising

TAB core business is being a gateway between global brands and mobile consumers. As your mobile performance media company they support, connect, and separate different types of consumer variables to amplify mobile media channels for brand communication and recognition.They are a full-service provider, meaning they can do it all – fromacquisition, tracking, reporting and optimization, to strategic campaign planning and creative assets.With over 250 partners connected to their RTB technology & in-house, demand-side platform, their media reach expands across social, display, native, video, rich media, search, and more. TAB’s services are unparalleled when it comes to bringing the best value and ROI for each media dollar spent. Let us be your partner for mobile.


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Headquarters

Berlin, Germany

Employees

51-200

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