Mikel Uranga

Senior Manager, Global Marketing Analytics at Radisson Hospitality

Mikel Uranga is a Senior Manager in Customer Intelligence & Analytics at Radisson Hotel Group since March 2023, specializing in loyalty and CRM. Previously, Mikel served as the Customer Intelligence & Analytics Lead at BMW Group from July 2012 to March 2023, overseeing enterprise customer data processes and systems to drive digital transformation. Mikel has held various roles at BMW, including Data Scientist and Data Analyst, where responsibilities included managing the Data Analytic Platform and improving data quality. Prior experience includes a Technology Consultant position at Accenture, working on international telco projects, and technical support at UPV/EHU. Mikel holds multiple master's degrees in Big Data, Communication Technologies, and Telecommunications Engineering from various institutions.

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Radisson Hospitality

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Radisson Hospitality AB's debut - The Royal Copenhagen in Denmark, created together with the legendary Arne Jacobsen, was hailed as the world’s first designer hotel. This auspicious start marked the beginning of a collection of landmark properties and innovative designs that would define Radisson Hospitality AB with its dynamic portfolio of brands and hotels.


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