Carla Salgueiro Barella

Executive Marketing Manager at Raizen

Carla Salgueiro Barella is an experienced Executive Sales Manager at Raízen, overseeing approximately 300 retail sites and Major Accounts in São Paulo while managing a diverse portfolio including fuels, Lubricants, and digital channels. With a proven track record of delivering around $1 billion in annual proceeds and leading a team of 10, Carla has achieved top-ranking sales performance in Brazil and champions gender balance initiatives. Prior to Raízen, Carla held various significant roles at Shell, including Head of Lubricants Marketing Brazil and Customer Operations Manager for Latin America, where responsibilities encompassed strategic marketing, sales operations, and P&L management. Educationally, Carla holds a Master's degree in Executive MBA from Insper and a Bachelor's degree in Mechanical Engineering from FAAP. Additional qualifications include a Master Class in Digital Acceleration from Hyper Island.

Location

São Paulo, Brazil

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Raizen

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Raizen is an integrated energy company. A true green champion. A global benchmark in bioenergy, they are leading the energy transition and reshaping the future of energy. They are among the largest private business groups in Brazil and their team is their biggest differential: around 29,000 employees and 15,000 business partners throughout the country. Originating in Brazil, they also work in Argentina and have the ambition to win the world. They propel the people and the country with energy solutions. Energy is their business, and is in their name.


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Headquarters

São Paulo, Brazil

Employees

10,000+

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