Rajasthan Royals
Edlebert Fernandes is a skilled professional with extensive experience in consumer analytics, customer relationship management, and customer experience enhancement across notable companies in the automotive sector. Currently, Edlebert serves as the Manager of Consumer Analytics and Tech at Rajasthan Royals since December 2022. Previously, Edlebert held the position of CRM Manager at Jaguar Land Rover India, where efforts focused on improving CRM data quality and management. Prior to that, Edlebert was a Senior Manager at Tata Motors, receiving multiple Rising Star Awards for contributions to customer experience initiatives and impactful projects aimed at enhancing operational efficiency. Edlebert's career began with an internship at Tata Motors and includes significant roles at Mahindra & Mahindra, focused on experiential marketing and technology initiatives. Academic credentials include an MBA in Marketing from SVKM's NMIMS and a B.E. in Mechanical Engineering from the University of Mumbai.
Rajasthan Royals
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Champions of the inaugural IPL season (2008), finalists of the 2013 Champions League T20 and the 2022 IPL season, Rajasthan Royals are a cricket franchise from the state of Rajasthan, India, with the Sawai Mansingh Stadium in Jaipur being our home ground. At the Royals, our mission is to “Transform Society through Cricket, Transform Cricket through Innovation”. We are a global sports franchise that believes royalty is not something one inherits, but something one earns. It is this spirit that has led the Royals to discover, nurture and promote young and upcoming talent in India and around the world ever since 2008 through our first team, and our endeavours at the Rajasthan Royals Cricket Academy, with five academies across India, the UAE and the UK, and a High-Performance Training Centre in Nagpur. Through our social equity arm, the Royal Rajasthan Foundation, we are also focused on enabling organisations working with empowered women in our home state with grants and mentorship. And through our certified courses at the Royals School of Business - our online education platform - we're on a mission to help aspiring and existing sports professionals take the next step in their dream careers. The Royals are rightly known as a 'team of firsts' for our innovative and pioneering approach, whether through our 'Moneyball' approach in IPL auctions, early adoption of data and analytics, or our innovative approach to the world of digital and business.