Rapala
Mark Van Beek has extensive experience in marketing and sales, with a focus on strategic planning and execution. Mark started their career as a Promotions and Marketing Team Representative at BOATsmart! Canada in 2010. Mark then joined Salomon as a Marketing Coordinator in 2010 before moving on to Rapala VMC in 2013. At Rapala VMC, they held various positions including Marketing Manager, Director of Marketing, and currently serves as the Vice President of Sales & Marketing. In their current role, Mark is responsible for overseeing sales, customer service, and marketing teams, with a focus on maximizing the company's potential for growth in the Canadian tackle business. Mark is experienced in digital marketing, brand experiences, and supporting B2B customers.
Mark Van Beek attended Fleming College from 2007 to 2010, where they earned a dual diploma in Sporting Goods Marketing and Advanced Business.
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Rapala
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Rapala VMC Corporation is one of four global players in recreational fishing. They have the biggest distribution network, global manufacturing resources, and the most desired brands.