RAPP
Melissa Peterson has a strong background in account management and leadership roles. Melissa is currently working as the VP, Group Account Director at RAPP. Prior to that, they served as the VP, Client Partner at Collective and also held the role of Account Director at the same company. Melissa has also worked as a Business Director at Deloitte Digital and an Account Director at GALE Partners. Earlier in their career, they held positions at Ogilvy, R/GA, The A Team, Deep Focus, and Universal Music Group, where they gained experience in account management and executive roles.
Melissa Peterson holds a Bachelor's of Science degree in Public Relations/Music Industry from Syracuse University.
RAPP
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RAPP is the customer experience agency. RAPP is driven by data, inspired by culture, and enabled by technology. The agency believes in creating real-time, brand-building, problem-solving, useful customer journeys across all channels that are measurable, trackable and accountable. RAPP continues to build on its heritage as a powerhouse in direct,relationship and loyalty marketing to deliver experiences that make brands, products and services richer.