RAPP
Michael Wilson is a seasoned marketing professional with extensive experience in campaign management and analysis. Currently serving as a Senior Campaign Manager at RAPP since January 2020, Michael has previously held positions as a Senior Analyst at Merkle and Distributor Manager at Measured Marketing, Inc. Michael excelled in managing sales teams and developing effective marketing strategies across various platforms, including email and direct marketing campaigns. Early career achievements include a Sales Intern role at University Directories, where Michael became the top performer in the Great Lakes Region. Michael holds a Bachelor of Science degree in Marketing from Illinois State University, obtained in 2013.
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RAPP
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RAPP is the customer experience agency. RAPP is driven by data, inspired by culture, and enabled by technology. The agency believes in creating real-time, brand-building, problem-solving, useful customer journeys across all channels that are measurable, trackable and accountable. RAPP continues to build on its heritage as a powerhouse in direct,relationship and loyalty marketing to deliver experiences that make brands, products and services richer.