RAPP
Shalini Gupta is an accomplished executive with extensive experience in client leadership and account management across various prominent organizations. Currently serving as EVP of Client Leadership at RAPP since January 2019, Shalini has held multiple senior roles, including Managing Director and US Practice Lead. Prior to RAPP, Shalini's experience at Merkle involved leading client services as Vice President, while a notable tenure at Persio contributed to the company's strategic roadmap and significant revenue growth. With a strong background in program management and client relations developed through positions at SapientNitro and Critical Mass, Shalini has built enduring client relationships and effectively led large teams to drive business success. Shalini holds a Bachelor of Commerce in Management from the University of Calgary and completed leadership training at Mount Royal University.
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RAPP
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RAPP is the customer experience agency. RAPP is driven by data, inspired by culture, and enabled by technology. The agency believes in creating real-time, brand-building, problem-solving, useful customer journeys across all channels that are measurable, trackable and accountable. RAPP continues to build on its heritage as a powerhouse in direct,relationship and loyalty marketing to deliver experiences that make brands, products and services richer.