RAPP
Over the past eight years, Shiona has driven major changes in RAPP’s communication strategy, leading to increased integration across client business, significant commercial successes and award-winning creative work, including a number of DMA gold awards. Prior to RAPP, she worked client side as Marketing Director at Virgin Wines and Harper Collins where she pioneered e-CRM best practice and led digital transformation.
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RAPP
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RAPP is the customer experience agency. RAPP is driven by data, inspired by culture, and enabled by technology. The agency believes in creating real-time, brand-building, problem-solving, useful customer journeys across all channels that are measurable, trackable and accountable. RAPP continues to build on its heritage as a powerhouse in direct,relationship and loyalty marketing to deliver experiences that make brands, products and services richer.