Linda Petta

Linda Petta is currently serving as the VP of YouTube Creator Growth & Strategy at Raptive, where initiatives are led to empower creators for sustainable success on YouTube through strategic audience engagement and revenue generation. Prior to this role, Linda spent nearly a decade at YouTube, holding various positions including Influencer Partnerships and Revenue Growth Lead, where significant revenue growth was driven through strategic influencer collaborations. Other roles at YouTube included Brand and Creator Growth, Global Sponsorships Manager, and APAC Business Development Marketing Manager, where notable achievements included substantial growth in the APAC Sponsorship business. Earlier in Linda's career, experience was gained at Google as a Video Solutions Senior Manager and Display Account Sales Manager, as well as at Wrays as a Marketing Associate. Linda holds a Bachelor of Commerce in Marketing and Commercial Law from Curtin University.