Rather Outdoors
Marcus Parker has a diverse work experience spanning over several years. Marcus is currently the Senior Vice President of Sales for North America at Rather Outdoors, a position they have held since July 2023. Prior to this, Marcus worked at Lakeshore Learning Materials from 2017 to 2023, where they held various roles including Regional Director, Senior Regional Manager, and Regional Sales Manager. Before Lakeshore Learning Materials, Marcus worked at Enterprise Holdings from 2007 to 2017, starting as a Management Trainee/Management Assistant and progressing through roles such as Assistant Manager/Branch Manager, Remarketing Account Manager/Senior Account Manager, and finally Regional Remarketing Sales Manager. Throughout their career, Marcus has gained extensive experience in sales and management, consistently demonstrating their ability to drive sales, maintain high levels of customer service, and maximize profits.
Marcus Parker attended Florida Gulf Coast University from 2002 to 2006, where they obtained a Bachelor of Arts (BA) degree in Communication, General.
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Rather Outdoors
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Our story — like just about all of our favorite stories — starts on the water. Most of us grew up as anglers, raised by anglers. From the very beginning we knew the names. When we were finally tall enough to use the rods our parents “lent” us, they said Lew’s on the side. The tackle came in bright yellow boxes with the old Strike King logo that looked a little bit like a keyhole. When other kids put posters of Camaros and space shuttles on their walls, we had boats, rods, reels, and fish. At first, we connected with brands and with experiences. When we got a little older and started buying our own equipment, we found a home in the industry itself. From the shop that sold us our first rod to the pros that showed us how it’s done, the fishing business is never “just business.” It’s a community, a culture, and a family. We’ve been blessed with the opportunity to dedicate our careers to protecting and nurturing the legendary brands we grew up with. We believe that everyone should be able to experience nature the way we do — with the right equipment, made with passion and sold with truth. Our mission is to protect and respect the world’s greatest outdoor brands. And it’s our privilege to pass them on to future generations stronger than when we found them. With a decades-long legacy in angling as our cornerstone, we will carve out an enduring future for the legendary brands in our family. And in so doing, we'll create a legend of our own that can stand alongside them.