Data Director (on Site - Washington, Dc)

Rational 360 is hiring a talented, detail-obsessed Data Director with a passion for data and public affairs to join its quickly growing digital team in its DC office.

The Data Director will work with internal teams to manage data operations and implement data-driven strategies that support client goals. The ideal candidate will have a strong background in working with personally identifiable information (PII), experience with voter files, and familiarity with commercial databases for data enrichment. Additionally, the candidate will ideally have experience in advertising platforms, including preparing data for onboarding with tools like LiveRamp, SEMcasting, and others.

What You'll Be Doing

• Managing and analyzing data to support digital campaigns and public affairs initiatives
• Collaborating with internal teams and clients to deliver data solutions that align with business and public affairs goals
• Assisting in the development of strategies leveraging data to inform campaigns, enhance outreach, and measure success
• Identifying trends, insights, and opportunities through data analysis to improve digital and advertising performance
• Working with the voter file and commercial databases to enrich data and derive actionable insights
• Creating dashboards and visualizations based on campaign performance, including CRM data
• Supporting data integration across platforms and ensuring compatibility with tools and client systems

About Rational 360

The Rational Way: All in Partners

Rational 360 is a leading full-service strategic communications and digital agency, with offices and staff located across the country. We recognize that communications and public affairs rarely take place in a vacuum, and our work is always crafted using the best data analysis to support organization-wide strategic objectives for our clients.

From public relations and public affairs to crisis communications and new media strategy, our experienced team takes an innovative, active approach to advancing your mission-critical goals. We understand the unique opportunities and challenges of the 21st century media landscape and operate as an extension of your own communications and leadership teams.

The Rational Approach: Integrated Campaigns

We create custom campaigns that are integrated with communication, policy, or business goals an organization may have and we measure our campaigns on their ability to deliver outcomes and results. Our creative and relentless approach inspires hearts and minds, turns data into action, opens commercial markets, and drives impactful outcomes that win.

The Rational Difference: Connected Where it Matters.

Our bipartisan team members have worked at every level of business and government and our networks extend deep into the Halls of Congress, the White House, and Fortune 500 boardrooms across the country. We have the pulse of mission-critical conversations and implement campaigns when and where it matters most – and measure success at every point in the process.