Rational 360
Nick Bedford is a Director at Rational 360 where he helps manage media relations for clients with the goal of pushing their missions forward by capitalizing on his strong ties with executives at ABC, CBS, CNN, and Sinclair Broadcast Group.
Before joining Rational 360, Nick spent more than 8 years working in television news in Baltimore and Washington, D.C. as a producer. He has a proven track record managing the highest-rated midday newscast in the DC area during several ratings periods. His responsibilities included devising strategic plans to implement on-air and digital content, marketing station branding, monitoring audience trends and overseeing the day-to-day production of newscasts. Nick has covered countless impactful events including several local political campaigns as well as presidential campaigns.
Nick is a Baltimore native and a graduate of Morgan State University with a Bachelor of Science in Print Journalism.
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Rational 360
Rational 360 is a leader in full service strategic communications. We understand the unique opportunities and challenges of the 21st century media landscape. From public relations and public affairs to marketing and new media strategy, our experienced team takes an innovative, active approach to address client needs.