Béryl SERRE

Head of advertising and data monetization - BU MaaS at RATP Smart Systems

Béryl SERRE has extensive work experience in various roles and companies. Beginning in 2001, they worked at AOL France as a Content Partnerships Manager and later as a Premium Services Manager, where they implemented a new micro-payment solution and negotiated contracts with partners. In 2005, they joined Notrefamille.com as a Business Development Manager, where they focused on increasing revenues and audience, managing merchandising, and identifying new opportunities. From 2008 to 2022, they held multiple roles at Mappy, including Responsable Marketing Offres and Responsable Partenariats Audience et Monétisation. Currently, they are the Head of Advertising and Data Monetization for the BU MaaS at RATP Smart Systems. Their experience spans various areas such as marketing, partnerships, business development, and data analysis.

Béryl Serre attended NEOMA Business School from 1996 to 1999, where they obtained a Master 2 degree in Marketing.

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RATP Smart Systems

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RATP Smart Systems offers you its expertise in passenger information and ticketing services and operates seamless solutions using its own components, which are easily adaptable to different user environments. RATP traveler's Information solutions can take data from any operator, mode, or service, under any format, and dispatch them to theappropriate medium/location; increasing pax satisfaction while ensuring data integrity. Their software is dev-friendly and the rights transferable, making your long-term vision a reality rather than a challenge.


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201-500

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