Rawlings Sporting Goods
Mike Poepping has extensive experience in digital marketing and strategy. Mike has worked as a Digital Marketing Director and Senior Digital Marketing Manager at Rawlings Sporting Goods, where they oversaw omnichannel digital strategy and managed various marketing channels and platforms. Additionally, they served as a Digital Marketing Strategist & Marketing Manager at Studio C5, LLC, where they developed and implemented digital marketing strategies for strategic accounts. Mike has also worked as an Adjunct Professor at Maryville University of Saint Louis and as a Marketing Specialist at digital partners incorporated (dpi) and Advanced Academics. Mike has skills in SEO, PPC, email marketing, social media, and website optimization. In addition, they have experience as a contributing writer for KSDK-TV NewsChannel 5 and The Hockey Writers. Mike also worked as an IT Recruiter at Randstad and as a Primary Care Physician Consultant at Kendall & Davis. Overall, they have a strong background in digital marketing and a diverse range of experiences across different industries.
Mike Poepping completed their education at Missouri State University, where they earned a Bachelor's Degree in Marketing: Advertising and Promotions from 2005 to 2010. Prior to that, they attended Parkway South High School from 1999 to 2003 and obtained a Diploma in General Studies. In addition to their formal education, Mike has also obtained several certifications. Mike is Google Analytics Certified, Inbound Marketing Certified from HubSpot, Google Ads Certified, and an Apple Product Professional certified by Apple. Mike obtained these certifications in August 2017, September 2016, July 2016, and March 2016, respectively.
Rawlings Sporting Goods
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Rawlings Sporting Goods Company, Inc. is a leading manufacturer and marketer of sporting goods in the United States. Since the company’s inception in 1887, Rawlings’ mission has always centered on enabling participation by developing and producing innovative, high-performance equipment and protective apparel for the professional, amateur and entry-level player. By continuously developing technologically-enhanced products, Rawlings dominates the industry with innovative new products, enabling serious athletes to reach their full potential and achieve peak performance. With revolutionary industry and product innovations such as football shoulder pads (in 1901), lightweight protective apparel, and the S100 batting helmet line, Rawlings is the authentic and global authority on protecting athletes’ bodies from head-to-toe. Rawlings’ advisory players – from yesterday’s heroes such as Roberto Clemente, Mickey Mantle, Stan Musial and Sadaharu Oh to today’s stars of Bryce Harper, Giancarlo Stanton, Yadier Molina and Kris Bryant – embody these five core values through their play and dominance in all aspects of the game and their character and integrity off-the-field as well. With an assortment of baseball, basketball and football game-related product lines, Rawlings is present everywhere team sports are played. Leagues and conferences of all skill levels integrate Rawlings’ unparalleled product portfolio into their sports: as the Official Baseball Supplier and Official Helmet of Major League Baseball®, the official baseball of Minor League Baseball, the official baseball and softball for the NCAA®, and the approved baseball, basketball, football and softball of the National High School Federation®. Through its products, players and partnerships, Rawlings is unquestionably The Mark of a Pro™.