R&CPMK
Roya Eftekari is an experienced public relations professional with a strong background in account management, media relations, and event coordination. Currently serving as an Account Manager at Rogers & Cowan PMK since August 2017, Roya has steadily advanced through various roles including Senior Account Executive and Account Executive. Prior experience includes work at Paramount Pictures in National Film Publicity & Corporate Communications, along with freelance public relations consultancy. Additionally, Roya has held positions at Ballantines PR as a Junior Account Executive, overseeing client events and social media, as well as internships at Los Angeles Convention Center focusing on PR and marketing. Roya holds a Bachelor of Arts in Communication Studies from Loyola Marymount University and has contributed significantly to client media coverage and relationship building throughout a diverse career.
R&CPMK
A division of the Octagon Sports & Entertainment Network, R&CPMK was founded in 1950 as talent representation for actors and actresses, representing such legends as Paul Newman, Cary Grant, and Rita Hayworth. Today the agency represents both talent and brands and specializes in helping its clients become relevant in the cultural conversation, and connecting them to their audiences for greater levels of engagement. We harness the power of influencers, talent, content, media, brands, and technology to proactively develop the narratives that shape pop culture. We’re not just on top of what’s trending, authentic and hot right now—we create it.