RD Station
Luísa França is a marketing professional with extensive experience in inbound marketing and content strategy within the education sector. Currently serving as Coordenadora de Educação e Campanhas at RD Station since July 2021, Luísa previously held similar leadership roles in inbound marketing at SOMOS Educação from January 2018 to June 2021, overseeing demand generation strategies for various educational brands. Prior to this, Luísa gained marketing experience as a trainee at AppProva and as an intern at BRF and Situated Consultoria e Pesquisa, which included participation in diverse projects ranging from customer success to trade marketing. Luísa holds a degree in Engenharia Química from Universidade Federal de Minas Gerais and furthered education with a Master I in Génie des Procédés from Université Joseph Fourier and a course in English language from Drexel University.
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RD Station
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RD Station is a leader in software development (SaaS) aimed at the growth of medium and small companies. Its marketing and sales automation platform is a leader in Brazil and has 35,000 customers in more than 40 countries. It has a content, media and education division for clients and partners, which includes the Digital Results and Results Agency websites, and 750 employees throughout Latin America.