RDW Group
Ryan McAssey has a diverse and extensive work experience in the field of digital marketing and communications. Ryan started their career in 2009 as an Orientation Leader at Quinnipiac University, where they led groups of students during freshman orientation sessions. Ryan later interned at Brave River Solutions, where they worked on marketing projects and served as an account representative.
In 2011, Ryan worked as an Account Intern at Response Marketing, where they executed multi-faceted campaigns and maintained the company blog. Ryan also served as a Social Media Intern at Numark International, Inc., where they managed online brand presence and engaged in social networking. Additionally, they worked as an Account Executive at Konnessi, developing and overseeing digital marketing strategies for various client accounts.
Ryan then served as the Digital Marketing Manager at Adlife Marketing & Communications Co., Inc., where they managed social media marketing programs and clients. Ryan later joined RDW Group, first as a Social Media Strategist, developing and delivering pitches, presentations, and strategies for social media campaigns. Ryan then became an Account Executive, serving as the account lead and chief strategist for recurring accounts and one-off engagements. Currently, they hold the role of Director of Digital Services at RDW Group, overseeing the agency's digital marketing offerings and leading a team of digital practitioners.
Throughout their career, Ryan has demonstrated expertise in developing holistic strategies, coordinating internal processes, and implementing integrated marketing solutions for clients. Ryan has experience in social media management, paid social advertising, organic content marketing, and budget management.
Ryan McAssey attended Quinnipiac University from 2007 to 2011, where they obtained a Bachelor's degree in Communications. Ryan'sarea of focus within their degree included Media Studies and Psychology. In addition to their formal education, Ryan has also acquired several certifications. Ryan obtained the "AdWords Fundamentals Certified" certification from Google in December 2018. Ryan also achieved the "HubSpot Sales Enablement" certification, the "Inbound Marketing Certification," and the "Hubspot Inbound Sales Certification" from HubSpot, all in 2018. Prior to that, in April 2017, they earned the "Google Adwords Certified" certification from Google. Ryan'searliest certification, the "Inbound Certification," was obtained from HubSpot in February 2016.
RDW Group
We work with clients in a variety of industries - higher ed, healthcare, financial services, nonprofits, B2B, government, and more.