Reactive Reality
Loreto Vargas has a diverse work experience spanning multiple industries. From 2014 to 2015, they worked at Coca-Cola Andina, initially as an intern in the Selection and Training department and later as an Analyst for Excellence in Operations. In 2015, they moved to Aramis Ltda, where they served as the Head of Operations until 2022. Loreto then joined Reactive Reality in 2022 as a Sales Operation Analyst.
Loreto Vargas started their education at Nuestra Señora del Huerto from 1999 to 2006, where they didn't pursue any specific degree or field of study. In 2013, they attended Kaplan International College Los Angeles California for a short duration and gained proficiency in the English language. Loreto then enrolled at Universidad Andres Bello, completing a Bachelorstudium aus Betriebswirtschaft, a degree in Business Administration without a specified field of study, and graduated in 2017. Continuing their education, from 2022 to 2023, they pursued a Master's degree in Marketing and Business Intelligence at Universidad Andres Bello. Additionally, during the same period, Loreto also pursued a Master's degree in Dirección de Marketing from Universitat de Lleida.
Reactive Reality
Reactive Reality is the leading augmented reality (AR) provider in e-commerce. Its PICTOFiT platform powers the most realistic, scalable and fun online shopping experiences for brands and retailers around the world. It transforms a brand or retailer’s product photos into smart AR assets which online shoppers can try on their own avatars. PICTOFiTavatars are photorealistic depictions of the user and enable accurate size recommendations across brands. The experience is frictionless for users, and fun! Avatars can be dressed interactively, including unlimited outfit combinations and virtual background scenes. The company’s customers report a 6x sales uplift of online shoppers who use PICTOFiT.In e-commerce, scalability is essential. PICTOFiT transforms existing product photos into AR assets using Artificial Intelligence (AI). The process is quick and easy to integrate, enabling retailers to capture millions of garments and accessories, shoes and bags in a matter of minutes.Headquartered in Graz, Austria with offices in San Francisco, California and Tokyo, Japan, the team is 50 people strong and growing quickly. The team consists of world-class engineers and scientists with extensive experience in AR, VR and AI. Reactive Reality’s clients include global fashion retailers such as Hugo Boss, and it is an active partner of Microsoft and the London College of Fashion.The company’s board is made up of business and scientific advisors that are assisting in growing the company. These include: John Heugle, the CEO of ams AG, and a director at Google X, the innovation arm of Google; Stefan Thomke, an authority on the management of innovation and the William Barclay Harding Professor of Business Administration at Harvard Business School; and Christian Ramsauer, a former McKinsey consultant turned Head of the Institute of Industrial Engineering and Innovation Research as well as Head of the Institute of Production Science and Management at the Graz University of Technology.