Leona Choong

Leona Choong currently serves as the Creative Director for Rebecca Minkoff since June 2017, where responsibilities include brand building, leading design across all product categories, and overseeing creative marketing and production for asset creation. Previous experience includes roles as VP of Design for Accessories & Shoes at Calvin Klein from December 2013 to August 2017, Head Accessories Designer at HELMUT LANG from November 2012 to December 2013, and Senior Accessories Designer at Coach from October 2011 to November 2012. Leona also worked as a Design Consultant for leather goods at LC from December 2006 to October 2011, and as Head Accessories Designer at M Missoni within the Valentino Fashion Group from April 2008 to April 2009. Additional experience includes serving as Accessories Designer for Emilio Pucci under LVMH from February 2003 to January 2007. Leona holds educational credentials from Polimoda in Italy and the Fashion Institute of Technology in New York.