Lydia Higueras

Lydia Higueras has a diverse work experience in various companies. Lydia worked as a Media Intelligence Analyst at Rebold from October 2018 onwards, where they were responsible for creating and developing measurement strategies for campaigns, benchmarking, and social media crisis. Before that, they worked as an Insight Executive at Acceso from March 2017 to October 2018, where they conducted strategic consulting and market analysis using big data. Prior to their roles at Rebold and Acceso, Lydia worked as a Freelance Social Media Manager from September 2016 to February 2017. Lydia also gained experience as the Responsible for the Marketing and Communication Department at Eurorutas Grupo from September 2015 to August 2016, where they handled social media management, communication with suppliers and partners, and created corporate materials for bid management and commercial support. Lydia started their career at 3lemon, where they held various positions such as Senior Account Executive & Social Media Manager from January 2013 to March 2015, Junior Account Executive from October 2010 to December 2012, and Trainee for social media, content, and research from April 2010 to July 2010. Before joining 3lemon, Lydia worked as a Public Relations and Sales Manager at Redondo Díaz from May 2007 to March 2010.

Lydia Higueras completed a postgraduate degree in Business Intelligence and Big Data with a focus on Data Modeling and Database Administration at IEBS from 2019 to 2020. Prior to that, they participated in a university extension course on Internet Marketing and Search Engine Positioning at the University of Malaga in 2015. In 2011, they completed an intensive course on Film and TV Screenwriting at Factory of the Script. Lydia obtained their bachelor's degree in Audiovisual Communication from the University of Malaga, spanning from 2005 to 2010.