Allison Belcher

Allison Belcher is an experienced marketing professional specializing in lifecycle marketing within the music industry. Currently serving as the Lifecycle Marketing Manager at The Recording Academy since January 2024, Allison previously held the role of Lifecycle and Content Marketing Consultant at Venice Music from August 2022 to January 2024. Prior to that, a tenure as Lifecycle Marketing Manager at BeatStars from July 2020 to September 2022 showcased expertise in driving customer engagement. Earlier positions include Sales Marketing and Operations Manager and Sales Operations Coordinator at SXSW, as well as roles at KTSW-FM 89.9. Allison’s foundational experience in marketing was further developed through internships at SXSW and Glassnote Entertainment Group. Educationally, Allison completed a Bachelor's degree in Public Relations at Texas State University, enhancing a strong background in communications and marketing strategies.