Red Blue Blur Ideas (RBBi)
Andy Bright is a seasoned design professional with extensive experience in user experience and product design. Currently serving as the Head of UX at Red Blue Blur Ideas (RBBi) since December 2023, Andy previously held the role of Product Design Lead at Elliptic, where contributions included the development of a Market Intelligence initiative. Andy's design leadership at RBBi encompassed multiple aspects such as UX, UI, and content with direct oversight of seven team members. Past positions include design leadership roles at Accenture, Reason Ltd, and the UK Home Office, where Andy managed complex projects and enhanced user experiences across various sectors. With a consistent track record in developing strategic design capabilities and implementing modern design workflows, Andy Bright is recognized for fostering innovation and excellence in user-centered design.
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Red Blue Blur Ideas (RBBi)
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RBBi (Red Blue Blur Ideas) is a specialised integrated digital agency headquartered in Dubai, UAE, with a strong focus on user experience (UX), user interface design (UI), & performance marketing. RBBi’s Performance arm provides a scientific approach to marketing by interpreting the "big data" to provide insights and actions that focus on enhancing digital advertising performance. The RBBi team has certified usability analysts and UI specialists on hand to help brands with various types of User Research, Usability Testing, one-to-one interviews, UX planning and Service Design. RBBi's solutions range from Digital Strategy Articulation, Persona Creation, Interaction Design, Information Architecture, Prototyping and Visual Design – all the way through to Landing Page Optimisation, Web Data Management, Bid-Media Management, as well as SEO, Analytics & Tracking. RBBi was formed by two passionate individuals who shared the core belief in “doing things right” for clients & creating rich, ‘usable’ experiences for end-users.