Red Blue Blur Ideas (RBBi)
Fadi Ali is a seasoned professional in UX, research, and conversion rate optimization, currently serving as a Senior Managing Consultant at Red Blue Blur Ideas (RBBi) since February 2024, after holding the position of Head of Strategy and Senior Digital Conversion Strategist at Conversion Kings from July 2023 to February 2024. Fadi has extensive experience at RBBi since April 2015, where key responsibilities included developing product and service design strategies, optimizing processes, and collaborating on integrated digital solutions. Prior roles included UX/CRO Manager and UX Analyst, where Fadi focused on data analysis, user behavior studies, and optimizing digital marketing efforts. Fadi's earlier career in IT included positions as Digital Archiving System Administrator at Tartous Museum and Network Administrator at various organizations, demonstrating a strong foundation in IT engineering with a Bachelor's degree from Damascus University.
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Red Blue Blur Ideas (RBBi)
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RBBi (Red Blue Blur Ideas) is a specialised integrated digital agency headquartered in Dubai, UAE, with a strong focus on user experience (UX), user interface design (UI), & performance marketing. RBBi’s Performance arm provides a scientific approach to marketing by interpreting the "big data" to provide insights and actions that focus on enhancing digital advertising performance. The RBBi team has certified usability analysts and UI specialists on hand to help brands with various types of User Research, Usability Testing, one-to-one interviews, UX planning and Service Design. RBBi's solutions range from Digital Strategy Articulation, Persona Creation, Interaction Design, Information Architecture, Prototyping and Visual Design – all the way through to Landing Page Optimisation, Web Data Management, Bid-Media Management, as well as SEO, Analytics & Tracking. RBBi was formed by two passionate individuals who shared the core belief in “doing things right” for clients & creating rich, ‘usable’ experiences for end-users.