Red Blue Blur Ideas (RBBi)
Lama AlHaqhaq is an experienced SEO professional currently serving as SEO Account Director at Red Blue Blur Ideas (RBBi) since March 2018, having previously held the roles of Senior SEO Manager and SEO Manager. Prior to RBBi, Lama worked at M. H. Alshaya Co. from July 2012 to February 2018 as Group SEO Manager - eCommerce, focusing on SEO strategy implementation, performance analysis, and collaboration with marketing teams. Notable brands currently managed include H&M Kuwait Online and The Body Shop Russia Online. Earlier experience includes a brief tenure as a Journalism & Editorial Trainee at Kuwait Times, with a B.A. in Communication, Journalism, and Related Programs from the Lebanese American University.
Red Blue Blur Ideas (RBBi)
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RBBi (Red Blue Blur Ideas) is a specialised integrated digital agency headquartered in Dubai, UAE, with a strong focus on user experience (UX), user interface design (UI), & performance marketing. RBBi’s Performance arm provides a scientific approach to marketing by interpreting the "big data" to provide insights and actions that focus on enhancing digital advertising performance. The RBBi team has certified usability analysts and UI specialists on hand to help brands with various types of User Research, Usability Testing, one-to-one interviews, UX planning and Service Design. RBBi's solutions range from Digital Strategy Articulation, Persona Creation, Interaction Design, Information Architecture, Prototyping and Visual Design – all the way through to Landing Page Optimisation, Web Data Management, Bid-Media Management, as well as SEO, Analytics & Tracking. RBBi was formed by two passionate individuals who shared the core belief in “doing things right” for clients & creating rich, ‘usable’ experiences for end-users.