Red Blue Blur Ideas (RBBi)
Salam Abutouq has extensive experience in digital marketing and SEO, currently serving as a Senior SEO Manager at Red Blue Blur Ideas (RBBi) since October 2018, with previous roles including SEO Manager, Senior SEO Specialist, and SEO Specialist within the same company. Prior experience includes a Digital Account Executive position at ELAN Group from December 2015 to September 2016, where responsibilities included managing client relationships for online advertising services. Additional roles encompass SEO Specialist positions at OpenSooq and Net Advantage, where Salam Abutouq managed social media, implemented SEO strategies, and conducted analytics reporting. Early career experience includes an Online Marketing Officer role at Info2cell, a Community Officer position at Wizards Productions, and a content officer role at Jeeran. Salam Abutouq holds a Bachelor's degree in Business Information Systems from the University of Jordan.
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Red Blue Blur Ideas (RBBi)
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RBBi (Red Blue Blur Ideas) is a specialised integrated digital agency headquartered in Dubai, UAE, with a strong focus on user experience (UX), user interface design (UI), & performance marketing. RBBi’s Performance arm provides a scientific approach to marketing by interpreting the "big data" to provide insights and actions that focus on enhancing digital advertising performance. The RBBi team has certified usability analysts and UI specialists on hand to help brands with various types of User Research, Usability Testing, one-to-one interviews, UX planning and Service Design. RBBi's solutions range from Digital Strategy Articulation, Persona Creation, Interaction Design, Information Architecture, Prototyping and Visual Design – all the way through to Landing Page Optimisation, Web Data Management, Bid-Media Management, as well as SEO, Analytics & Tracking. RBBi was formed by two passionate individuals who shared the core belief in “doing things right” for clients & creating rich, ‘usable’ experiences for end-users.