Red Bull Media House
Paula Svetlic has a diverse work experience in the media and marketing industry. Paula has held various roles at Red Bull and Red Bull Media House, starting from 1994. Paula'smost recent position was as the Head of Media Network for North America and Latin America, where they were responsible for driving business growth and brand positioning in the region. Prior to that, Paula served as the Director of Marketing Communications for Latin America and Head of Marketing Communications for Brazil, Argentina, and Paraguay at Red Bull. Paula also has experience in television production, working at Rede Globo and Grupo Bandeirantes de Comunicação. Paula'searly career includes roles at The Associated Press and Rede Record De Televisao. Overall, Paula has a strong background in marketing, communications, content creation, and brand management.
Paula Svetlic has studied Digital Marketing: Customer Engagement, Social Media, and Analytics at Columbia Business School. Paula has also pursued studies in Economy and Business at FAAP - Fundação Armando Alvares Penteado. Additionally, Paula has obtained a Bachelor's degree in Journalism from Faculdades Integradas Alcântara Machado. Lastly, they have studied Video and Documentary at Goldsmiths, University of London.
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Red Bull Media House
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Red Bull Media House is an award-winning, globally distributed multi-platform media company on a mission to inspire with ‘beyond the ordinary’ stories - both direct-to-consumer and through partnerships. With a focus on sports, culture and lifestyle content, Red Bull Media House offers a wide range of premium media products across TV, mobile, digital, audio, and print. Red Bull Media House produces and licenses a broad selection of global live broadcast events, compelling and inspirational local storytelling with original short and long-form programming as well as feature films from around the world.