Melissa Roach

Sr. Web Developer - SFCC at Red Wing Shoe Co.

Melissa Roach is a seasoned web developer with extensive experience in front-end development and project management. Currently serving as a Sr. Web Developer at Red Wing Shoe Co. since March 2021, Melissa leads the development of multiple B2C and B2B sites on Commerce Cloud, establishing coding and team process standards. Prior to this, Melissa spent over 13 years at PixelMEDIA, contributing to client websites and applications as a web development lead and delivering responsive support for numerous active clients. Earlier roles at Japan Society included Web Producer and Online Communications Officer, where Melissa oversaw significant online initiatives and maintained communication with various stakeholders. Melissa's career began as a Systems Support Administrator at Credit Suisse First Boston. Educational credentials include a BA in East Asian Studies from Boston University and additional coursework at New York University.

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Boston, United States

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Red Wing Shoe Co.

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Red Wing Shoe Company was built on America’s great promise; if one worked hard enough, one could achieve anything. In 1905, Mr. Charles Beckman founded the Red Wing Shoe Company. As a Main Street shoe store owner, he recognized the need for comfortable and durable work boots. Word of the quality and comfort built into every pair spread quickly and the company prospered. One hundred plus years later, the company is still located in Red Wing, Minnesota. Red Wing products consistently perform in environments spanning from the Mideast oil fields to the Midwest corn fields and still deliver on Mr. Beckman’s original promise of building a work boot that would be as tough as the customer who wore them. Red Wing Shoe Company, Inc. continues to be a privately-held corporation based in Red Wing, Minnesota. The Red Wing Shoes brand is distributed in more than 110 countries around the globe, including over 4,000 U.S. retail locations serving both consumer and industrial customers. With over 2,000 employees, Red Wing is famous for its premium quality work and safety footwear. The company operates two domestic manufacturing facilities in Red Wing, Minnesota, and Potosi, Missouri. All company plants have earned certifications for ISO 9001 international quality standards. The company also owns and operates the S.B. Foot Tanning Company, which supplies premium leather for shoes, apparel, furniture and other applications.