RedCloud
James McCarthy is an experienced marketing executive currently serving as the Executive Vice President of Marketing at RedCloud, where the focus is on building a marketing function that promotes Open Commerce and leverages AI to enhance global trade. Previous roles include Senior Director of Product Marketing at Mention Me, Director of Product Marketing at Similarweb, and Chief Marketing Officer at Exonar, where James led the establishment of marketing functions in various tech sectors. Notable earlier positions at Microsoft included leading product marketing for Microsoft 365 and managing the Windows brand, while early career achievements at Vodafone involved driving mobile email propositions and forming key industry partnerships. James McCarthy holds a Bachelor of Engineering degree in Electronics & Communications Engineering from the University of Bath.
This person is not in any teams
RedCloud
2 followers
RedCloud Technologies is a UK based company. It aims to tackle a $19tn B2B cash payment problem existed in the supply chain of the emerging markets, where the cost of cash is estimated to be 10% of the revenue. Through RedCloud’s platform, manufacturers, distributors, and merchants are connected and benefited from real-time payment, advancedbusiness insights and access to financial services. In addition, with valuable data captured in the platform, credit scoring for previously unbanked merchants are now possible. Merchants are therefore being financially included while financial institutions have access to the previously untapped market. Manufacturers, on the other hand, are closer to their end-consumers for targeted sales and marketing campaigns. The company was established in 2014. Its team came from mPesa, one of the most successful mobile money providers in the world, where 40% of the population in Kenya is using that platform.RedCloud has successfully built the first supply chain focused marketplace in Latin America in conjunction with Citibank, NCR and a number of leading FMCGs. It is actively expanding to Asian and African markets.