RedCloud
Martin Moyano Rotundo is an experienced sales and marketing professional with a strong background in managing diverse sales channels and driving commercial development in various industries, including pharmaceuticals and consumer goods. Currently serving as Field Force Leader and Distributor Sales Executive at Redcloud since February 2023, Martin leads the sales cycle and develops strategies for order traffic via the RedCloud Marketplace. Martin also works as a Partner & B2B Sales Consultant at Axioma Consulting since March 2022. Previously, significant roles at Nutricia included leading distributors and institutional sales, where achievements included implementing a new trade policy that resulted in a 150 basis point growth in market share. Martin's career began at Danone, where Martin held multiple roles, including Sales Supervisor and Business Planning Analyst. Educational qualifications include a degree in Business Administration from the University of Buenos Aires and a technical degree in Electronics from Centro Cultural Italiano.
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RedCloud
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RedCloud Technologies is a UK based company. It aims to tackle a $19tn B2B cash payment problem existed in the supply chain of the emerging markets, where the cost of cash is estimated to be 10% of the revenue. Through RedCloud’s platform, manufacturers, distributors, and merchants are connected and benefited from real-time payment, advancedbusiness insights and access to financial services. In addition, with valuable data captured in the platform, credit scoring for previously unbanked merchants are now possible. Merchants are therefore being financially included while financial institutions have access to the previously untapped market. Manufacturers, on the other hand, are closer to their end-consumers for targeted sales and marketing campaigns. The company was established in 2014. Its team came from mPesa, one of the most successful mobile money providers in the world, where 40% of the population in Kenya is using that platform.RedCloud has successfully built the first supply chain focused marketplace in Latin America in conjunction with Citibank, NCR and a number of leading FMCGs. It is actively expanding to Asian and African markets.