At Redefine Meat, they believe the world deserves better meat – a new kind of meat that’s good for the environment, kinder to animals, and of course, delicious.

With cutting-edge technology, they've created plant-based ‘New Meat’ that has the same flavor, texture, and versatility as animal meat. They offer a wide range of products suitable for any type of cuisine and cooking style.

Food & Beverage

Redefine Meat

Redefine Meat's headquarters in Rehovot, Israel

Eshchar Ben-Shitrit

Ilan Alena

Danny Cheetham

Gur Shapira

Tali Guri

Matthew Lightstone

Adrian Sagman

Uri Kapuler

Omer Fruchter

Jesse Vermeer

Edwin Bark

Dorit Caspi

Ariel Harpaz

Adam Lahav

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