Redefine Meat
Jesse Vermeer currently serves as the Head of Sales FoodService at Redefine Meat, a company focused on creating innovative plant-based meat alternatives. Prior to this role, Jesse held the position of Head of Sales NL at Deliveroo, managing all sales operations in the Netherlands and leading a team of ten. Experience also includes serving as an Account Manager for B2B at Ahold Delhaize and developing key accounts at Black & Bianco Drinks, where Jesse also took on the roles of Brand Ambassador and Owner. Earlier career highlights feature a Founding role at Black & Bianco and organizational responsibilities at Oranje Trophy. Jesse holds a Register Vinoloog degree from De Wijnacademie and has a background in Sports Management and Entrepreneurship from Hogeschool van Amsterdam.
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Redefine Meat
At Redefine Meat, they believe the world deserves better meat – a new kind of meat that’s good for the environment, kinder to animals, and of course, delicious. With cutting-edge technology, they've created plant-based ‘New Meat’ that has the same flavor, texture, and versatility as animal meat. They offer a wide range of products suitable for any type of cuisine and cooking style.