Redefine Meat
Ulrich Struenck is an accomplished professional with extensive experience in commercial and sales management across the food and beverages industry. Currently serving as the Commercial Director for DACH & CEE at Redefine Meat since September 2022 and as an Advisory Board Member at V-Label since June 2024, Ulrich has previously held significant positions including Head of Sales & Supplier Management at Uplegger Food Company GmbH and Country Manager D-A-CH at Q-Bev. With a strong background in interim management for leading FMCG companies, including Nestlé and Alpro, Ulrich possesses expertise in business development, marketing consulting, and strategic marketing, demonstrated through past roles at MONDAYSWISS UK LTD, LG Electronics, and Tivall Europe B.V. Education was received from Verwaltungs- und Wirtschaftsakademie Essen, culminating in a degree as a Business Economist.
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Redefine Meat
At Redefine Meat, they believe the world deserves better meat – a new kind of meat that’s good for the environment, kinder to animals, and of course, delicious. With cutting-edge technology, they've created plant-based ‘New Meat’ that has the same flavor, texture, and versatility as animal meat. They offer a wide range of products suitable for any type of cuisine and cooking style.