Reem Mall
Devendra Singh Negi is an accomplished professional in e-commerce and digital innovation, currently serving as the Head of Ecommerce & Digital Innovation at Reem Mall since May 2023. With a robust background that includes leadership roles at Apparel Group, Adidas, and Aldo, Devendra has demonstrated expertise in business expansion, private label establishment, and optimization of e-commerce performance across multiple regions. Previous positions at SSIPL Retail LTD, Snapdeal, Tradeindia.com, and Indiamart Intermesh Limited highlight a strong track record in account management, business development, and strategic partnerships. Devendra holds an MBA in Marketing and Human Resource Management from L.N.C.T Group and a Bachelor of Commerce degree from M.L.B College of Excellence in Gwalior.
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Reem Mall
Reem Mall is Abu Dhabi's signature retail, leisure, dining, and entertainment destination. Home to one of the largest indoor snow parks in the world. Located in the new heart of Abu Dhabi, this super regional mall is destined to become the premiere hub for a wide range of international and local brands with something for everyone.