Refinery89
Hugo Welkers is an accomplished entrepreneur and executive with extensive experience in digital advertising and media. Currently serving as CEO of Refinery89 since October 2018, Hugo leads initiatives that enhance the growth potential of publishers and advertisers through innovative digital solutions. Additionally, as a Seed Investor at Gamersfy, Hugo supports the development of accessible eSports experiences. Hugo also holds the position of Managing Partner at Mashable Benelux, a key media outlet for dedicated fans. Previously, Hugo was a Managing Partner at XGN, where responsibilities included content strategy and community engagement, and co-founded Mensome.nl. Early career experience includes a role as Junior Account Executive at Edelman. Hugo holds a Master of Science in Persuasive Communication and a Bachelor of Science in Communication Science, both from the University of Amsterdam.
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Refinery89
Refinery89 was founded, for publishers by publishers, in late 2018 with a vision to be an adtech partner that truly understands and forefront publishers’ interests. Having been publishers ourselves, we deeply relate to their unique needs within the programmatic advertising landscape. We are leaders in delivering top-notch ad monetization solutions for digital publishers. Thanks to our award-winning technologies, publishers can elevate the ad inventory's quality, innovation, and distribution, ultimately enhancing net revenue and leading the competition. At the heart of Refinery89's growth and achievements is our wonderful team. Comprising dynamic professionals from around the globe, our crew is dedicated to offering full personal attention to our clients. We ensure that being our partner is always a positive experience! We're proud to call sunny Madrid our home, even as we cherish our Dutch origins. This blend gives us a powerful mix: the globally diverse team paired with the efficient, straightforward, yet amiable Dutch work ethos, which gives publishers all the more reason to call us their final partner. Our office space is thoughtfully designed as a bustling centre of creativity and motivation, ensuring our team loves every minute they spend there. And who wouldn't, with regular treats like drinks, fresh fruit, and our Friday afternoon bar sessions, known in Dutch as 'de Vrijmibo'? We'd love for you to become a part of our community! Get to know our team, share a beverage, discuss ideas, and understand firsthand how Refinery89's core values are shaping the future of publisher adtech. See you soon! #Refinery89 #ForPublishersByPublishers #powertopublishers #programmatic