Refuel Agency
Derek S. White has extensive experience in the media and marketing industry. Derek S. began their career as the Founder & CEO of MarketSource Interactive in 1995 and went on to hold various leadership roles in companies such as OnTap, Inc., 360 Youth, Inc., and Alloy Media & Marketing. In 2008, they became the President of The Hotel Networks and later served as the President of LodgeNet Interactive Corporation from 2010 to 2013. In 2013, they joined Refuel Agency as the CEO, where they specialized in media planning/buying, digital marketing, and experiential marketing. In 2018, Derek became the CEO of Thinking Cap Agency. Throughout their career, they have demonstrated expertise in connecting brands with consumers in diverse markets such as College, K-12, Multicultural, and Military.
Derek S. White pursued a Bachelor of Science degree in Finance and Economics from Indiana University of Pennsylvania, starting in 1978 and graduating in 1982. Derek S. then went on to attend the Wisconsin School of Business from 1982 to 1983, where they obtained a Master of Business Administration (MBA) degree with a focus on marketing, finance, and systems.
Refuel Agency
Refuel Agency is the largest provider of Media + Marketing services specializing in and reaching select niche audiences throughout the United States. The company helps advertisers reach military personnel, teens, college students, and multicultural markets and through an omni-channel approach delivers digital, mobile, social, video, experiential, out-of-home and print advertising. Previously part of Alloy Media, Refuel has worked with almost half of all Fortune 500 companies and hundreds of agencies. Refuel Agency is headquartered in beautiful Santa Barbara with offices in New York, Los Angeles and Princeton. www.refuelagency.com