Alyssa Koonce

Alyssa Koonce is an accomplished Category Planning Manager at REI, with a focus on developing and managing financial plans for Men's, Women's, and Kid's Sportswear since September 2013. Koonce leads a team of Buyers and Analysts to align assortment and inventory strategies. Previously served as a Specialty Shop Planner, responsible for developing merchandising financial plans and achieving sales goals. Koonce has extensive experience in inventory management, having worked as an Inventory Analyst at REI and as an Inventory/Supply Chain Planner at Amazon.com. Earlier career roles include planning at Macy's and merchandise management at J.C. Penney's. Koonce holds a Bachelor of Business Administration from Eastern Washington University and an Associate's degree from Green River College.