REI
Gary Elbaum is a seasoned professional with extensive experience in program management and retail operations. Currently serving as a Sr. Program Manager for Customer and Member Planning at REI since April 2021, Gary focuses on the REI cobranded Mastercard, collaborating with marketing and retail to enhance customer acquisition. Prior roles at REI from 2015 to 2020 included Program Manager for Retail Loyalty Programs and various positions in Retail Operations Management. Earlier in Gary's career, experience at T-Mobile spanned from 2009 to 2015, where responsibilities included Sr. Manager of Instructional Design for New Initiatives and support for product launches. Gary's career began at Starbucks Coffee Company, where key roles included Operations Solutions Manager for International and District Manager.
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REI
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Recreational Equipment, Inc., commonly known as REI, is an American retail and outdoor recreation services corporation.