REI
Kristen Mooney is currently the Director of Brand Strategy at REI, where the focus is on inspiring and enabling life outside for everyone. Prior to this role, Kristen held positions at companies such as Etsy, Droga5, and Publicis, where Kristen worked on brand strategy, product positioning, creative strategy, and digital and social strategy for various well-known brands. Kristen's educational background includes a Bachelor of Science in Business Administration with a focus on Advertising and Promotion Strategy from USC Marshall School of Business.
REI
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Recreational Equipment, Inc., commonly known as REI, is an American retail and outdoor recreation services corporation.