REI
Payam Daniel Abbassian is an experienced professional in strategic investments and advisory roles within various sectors. Currently serving as Director at REI since December 2021, Abbassian focuses on strategic investments and special projects. As the Founder and Principal of BG LLC since 2020, Abbassian provides strategic advisory services to clients in consumer brands, sports, media, and entertainment, with notable clients including RXR Sports and Alex Honnold. Abbassian's extensive experience also encompasses over a decade of roles across multiple companies, where Abbassian led sourcing, due diligence, and post-close value creation to drive business growth. Abbassian holds an MBA in Corporate Finance and Strategy from NYU Stern School of Business, a PBACC from Northwestern University, and a Bachelor of Science in Mathematics from Benedictine University.
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REI
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Recreational Equipment, Inc., commonly known as REI, is an American retail and outdoor recreation services corporation.